Texturizing product are the MOST fun of the products! They add various degrees of separation and are the most commonly feared by the general masses. They can add that sultry beachy feel, make a cut come to life, add edge to your look or make you look more polished.
Let’s start with Pomades. There are dozens of different kinds of pomades out there! Picking which one to use really is determined by what your desired result is. Some have more hold, some more shine, some add moisture and on and on.
*Note - I’ll explain the types then application at the end of the post.
Let’s start with pomade for the shy of looking too “done”. If you generally don’t want to look like you have spend a ton of time on their hair these are for you. Hair companies have products out there that will help hair look more put together and polished without all the shine and shellac type properties. They will help tame your hair and keep it in place or rough it up and add separation while defining your cut and make you look more put together. Guys, this doesn’t mean you are a metro-sexual. It just means you care about your appearance. Try a Matte pomade. Here’s a few I’m crazy about.
American Crew - Fiber (for the men)
Bumble and Bumble - Sumotech
Paul Mitchell - Tea Tree Pomade
Textureline - Material
Next there are texture creams. Texture creams can be a bit lighter but still add separation and hold. I really love using texture creams because they allow for movement but still keep the hair polished and can add a slight about of shine while helping tame frizz.
Redkin- Rough paste (don’t worry, it’s not sticky like paste)
Rusk - Wired
Bumble and Bumble - Texture Cream or Grooming Creme
Now we come to waxes and full on pomades. These vary so much in hold but generally all do the same thing. Some are lighter and don’t provide as much hold but add texture and shine while others are thick hard waxes that shellac the hair in place. As far as the hard or stronger pomades such as Murray’s there is only one company that I know of that makes a water soluble version and I stick by that. Hard pomades are generally used for pompadours or mad men slick styles. The problem with these if you’re using them in excess is that the sun will melt them and it looks disgusting. Also they can clog pores and cause hair loss… EEK!
Now not to scare off the lighter wax users! The lighter waxes are not scary. They are water soluble.
Redkin - Water Wax
Aveda - Anti Humectant
Bumble and Bumble - Sumo wax
Texture line - Texture Shine
Hawleywood - Layrite (it comes in two strenghts and smells awesome!)
Now to get that tousled fresh from the beach texture there are several companies that have products out that give you a saltwater styled feel without the saltwater damage. They are matte and add zero shine.
Bumble and Bumble - surf spray
Kevin Murphy - Hair Resort Spray
L’Oreal Professional- Play Ball Beach Creme
Now aside from sprays, which are pretty self explanatory, here’s how you use a products. Start small until you are used to judging the amount you need. Add a little product to the palm of your hand and rub your hands together. The heat from your hand will break the product down a little. We call the emulsifying. This makes the product application easier especially if you are using a heavier product. Now application is dependent on the desired result.
If you just want a little definition in your end run your fingers through the ends or slide fingertips through them. For more definition pinch and slide through sections. If you need more product wipe your fingers in the palm of your opposite hand.
For a more sleek look use a small amount of product and apply product by sliding your palms sandwiched over sections.
For a messy texture scrunch the products in. This will give the hair a loose and more bed head feel.
Guys: Don’t forget your short sides and back. After getting the appropriate amount of product on your hand rub your hands through your hair in every direction over your whole head then comb through your hair with your finger to give your hair the desired look.
Most important: HAVE FUN! These products are great finishers and are fun to play with to create different looks.